About PCA

Positive Coaching Alliance (PCA) is transforming youth sports so sports can transform youth. Through partnership with more than 1,700 youth sports organizations, leagues, schools and cities nationwide, PCA has conducted 9,000-plus workshops for youth sports coaches, parents, organizational leaders and athletes.

Since Executive Director Jim Thompson founded PCA as a non-profit within the Stanford University Athletic Department in 1998, PCA has helped create a positive, character-building youth sports environment for more than 3 million youth athletes.

In online courses and live, group workshops, PCA's goal is to establish as the prevailing models in youth and high school sports:

• The Double-Goal Coach^®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports

• The Second-Goal Parent^®, who concentrates on life lessons, while letting coaches and athletes focus on competing

• The Triple-Impact Competitor^®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

PCA gains support from elite coaches and athletes, including Los Angeles Lakers Head Coach Phil Jackson as PCA National Spokesperson. PCA's National Advisory Board comprises such leaders as NBA and NCAA Champion Coach Larry Brown, former senator Bill Bradley, NFL Hall of Fame Member Ronnie Lott, Olympic Gold Medalist swimmer Summer Sanders, Olympic Gold Medal gymnasts Bart Conner and Nadia Comaneci, University of North Carolina Men's Basketball Retired Head Coach Dean Smith, Cy Young Award winner Barry Zito, and Former NFL Head Coach Herm Edwards.

PCA partners, trainers, workshop attendees, National Advisory Board members and thousands of individuals, foundations and corporations together lead the Positive Coaching movement that is sweeping youth sports in this nation and beyond.

To request information on bringing Positive Coaching to your school or youth sports organization, click here.